This Mother’s Day, nativ.ly helped Ford collaborate with LittleThings.com to say thank you to millions of Moms for all that they do.
The partnership included an integrated sponsorship of LittleThings Mother’s Day section and custom content that drove native distribution of a special Ford video about a Mother’s Day Challenge. LittleThings audience, which has grown to over 70MM monthly uniques, responded by spending over 200,000 minutes with the Ford content and sharing over 1,000 positive comments.
Founded in 2014 and headquartered in New York City, LittleThings.com employs a growing team of 30+ producers, writers, designers, who focus on sharing uplifting, positive, and interesting content that appeals primarily to women 40+.
“Indicative of our continual audience growth, feel-good content has resonated deeply with women. Our approach to producing only encouraging, uplifting, and entertaining media has catapulted the business to new heights.” — Joe Speiser, co-founder of LittleThings.com
LittleThings has recently cracked the top 25 most popular web destinations in the US (now at #21), is the 5th most popular mobile site, and has 5 million social fans.
This successful Mother’s Day partnership with Ford marks the first of many tent-pole opportunities for brands to engage Moms on LittleThings.com.