by Jared Katzman | May 21, 2013 | Uncategorized
When brands advertise online, particularly in social and mobile experiences, it’s a lot like trying to engage with people at a cocktail party. But what if online ads were people at a cocktail party, who would they be? Standard (IAB) Banners — That girl you...
by Jared Katzman | Jan 24, 2013 | Uncategorized
We’re constantly amazed by how awesome the Internet is…and continuously disappointed by how bad the ads are. Digital marketing has been dominated by ineffective banner ads for far too long, but it finally feels like the tide is turning. The Wrong Tool for...
